The global plant-based food market is projected to reach $162 billion by 2030. That growth isn't being driven by people who were already vegan. It's being driven by people who aren't vegan — people who are curious, health-conscious, environmentally aware, or simply open to trying something different if it tastes good enough.

On Yelp, Tacotarian locations dominate the top 10 vegan tacos in Las Vegas rankings — with multiple locations appearing simultaneously, which no competitor comes close to matching.

We didn't build a restaurant for vegans and hope everyone else would come along. We built a restaurant for people who love great Mexican food  and made sure the food was exceptional enough that the plant-based part was irrelevant to the decision. 75% of our customers don't identify as vegan or vegetarian. They come because the birria is the best birria they've ever had. The al pastor is the best al pastor they've ever had. The fact that there's no meat in either of those statements is almost beside the point.

ARMY is coming to Las Vegas.

Four nights. Allegiant Stadium. May 23, 24, 27, and 28. BTS World Tour 'ARIRANG' — and if you're reading this, you already have your ticket, you've already planned your outfit, and you're already thinking about where to eat before the show.

We see you. We're ready for you. And we promise the food is as good as the concert.

Our Downtown Las Vegas location is the closest to the Las Vegas Convention Center — a quick rideshare that gets you there and back without losing your afternoon. And if you're staying on the Strip, our Miracle Mile location at Planet Hollywood puts you right on Las Vegas Boulevard.

The hospitality industry knows better than anyone what separates a forgettable event from one people talk about afterward. The food is always part of that conversation.

If you're organizing a client dinner, team lunch, product showcase, or any gathering during HD Expo week, Tacotarian catering brings a level of intentionality that standard convention catering simply doesn't. Plant-based Mexican catering is a statement — about quality, about inclusivity, about caring enough to do something different.

Every Tacotarian location — all five in Las Vegas, plus San Diego — offers $6.50 margaritas during happy hour, Monday through Friday from 3pm to 6pm.

That's a house margarita at a price that makes the post-work stop not just reasonable but obvious. Come in after the office, grab a table, order the flight if you haven't tried it, and let the week decompress over tacos and cold drinks.

Happy hour is the best-kept secret in Las Vegas and San Diego plant-based dining. Now you know.

Cinco de Mayo is 14 days away. Tacotarian catering fills up fast. The office party organizers and party hosts who move today are the ones who get exactly what they want on May 5th.

Adobe Summit runs through April 28. Plenty of time for a team lunch, a client dinner, or just a solo meal that's genuinely worth having.

Bitcoin conferences are social. The hallway conversations, the side meetings, the late-night debates about layer 2 solutions — all of it happens better with a drink in hand and good food on the table.

We're talking $5 margaritas all day. We're talking a chance to win free tacos for an entire year. We're talking the best plant-based Mexican food in Las Vegas and San Diego, on the one day of the year when everyone is looking for exactly that.

Come Find Us During NAB Show 2026

Whether you're feeding a team of five or planning a full convention week hospitality program, Tacotarian has the food and the infrastructure to make it happen. Plant-based, flavor-first, and ready for the biggest broadcast week of the year.

You're at a cancer research conference. You know better than anyone the growing body of evidence connecting diet, inflammation, and long-term health outcomes. You don't need us to lecture you on nutrition.

But we will say this: eating plant-based for a week while you're in San Diego is a pretty easy choice. And Tacotarian makes it the most delicious easy choice you'll make all conference.

Fast Casual named us one of their Top 100 Movers and Shakers alongside Chipotle and Sweetgreen. Nation's Restaurant News put us on their national watch list. Our owners were named Nevada's Small Business Persons of the Year by the U.S. Small Business Administration.

One of the biggest stresses of wedding catering is accommodating every guest's dietary needs. Vegan cousin. Gluten-sensitive in-law. The groomsman who just started eating dairy-free. Suddenly you're coordinating five different special plates and hoping the venue gets it right.

We started in Las Vegas, we're now in San Diego, and we're franchising because people keep telling us they need one of these in their city. Fast Casual put us on their Top 100 Movers and Shakers list alongside Chipotle and Sweetgreen.

We’re thrilled to share that Tacotarian has been recognized as one of Fast Casual’s 2025 Top 100 Movers & Shakers! This prestigious list celebrates the most innovative and impactful brands in the fast-casual restaurant industry, and we’re honored to be included among such esteemed company.

Tacotarian the leading plant-based Mexican restaurant wins SBA persons of the year for the state of NV 2025. What a whirlwind few months it’s been! We’re still riding high from being named the 2025 SBA Small Business Persons of the Year for Nevada, and we want to take a moment to say thank you—to our team, our community, and everyone who’s been part of this wild, taco-filled ride.