Our story
What we're all about
A lot of times when you go to a restaurant, you don’t really care who’s behind it or how it came about. After opening Tacotarian, we quickly realized that people loved meeting us and chatting about our story while eating a plant-based taco. So instead of hiding behind our brand, we want to be a part of it. Just like we want you to be a part of it. All of your posts, messages and reviews mean a lot to us. In the end, I’m a tacotarian, you’re a tacotarian, we’re all just TACOTARIANS.
The Back Story
One Trip. Un Viaje.
Tacotarian is the largest 100% plant-based Mexican restaurant chain in the United States. Founded in Las Vegas in 2018 by Carlos and Kristen Corral and Dan and Regina Simmons, we built something from scratch, refused to compromise on quality, and grew it into a multi-location brand that is now recognized as one of the most significant restaurant concepts in the country.
Every item on our menu is 100% plant-based. Not because we follow trends, but because we committed to a vision on day one and never wavered.
Community Focused
We love our communities and we believe in supporting the community where we can. That’s why we regularly do specials and donate 5% of proceeds to charities that align with our mission. What’s better than eating tacos and raising money for a good cause?
"We wanted to create the kind of Mexican food we grew up loving — just without any of the animal products. The flavors, the culture, the community. All of it. Just plant-based."
— The Tacotarian founders
Born in Las Vegas. Inspired by Mexico City.
Tacotarian was born from a trip to Mexico City. The founders returned to Las Vegas inspired by the depth of flavor, the street food culture, and the idea that Mexican cuisine could be reimagined in a way that was entirely plant-based without sacrificing anything. No compromises on flavor. No pale imitations. Real Mexican food built from scratch, protein by protein.
The first Tacotarian opened in Las Vegas in 2018 at 6135 S Fort Apache Road in Southwest Las Vegas. From that original location, the concept grew, driven by the quality of the food, the loyalty of the community, and a mission that resonated far beyond the vegan world. Today, Tacotarian operates six locations across Las Vegas and San Diego, serves tens of thousands of customers monthly, and counts 75% non-vegan customers among its regulars.
The food did that. Not marketing, not trends — the food.
Recognition & Awards
Tacotarian has been recognized by the most credible voices in the restaurant industry — not for being a good vegan restaurant, but for being a great restaurant, full stop.
Named by VegNews, the most widely read plant-based publication in the country.
Recognized alongside Chipotle and Sweetgreen as one of the most significant fast casual concepts in the US.
Awarded to all four Tacotarian founders by the Small Business Administration of Nevada.
One of the only plant-based concepts on the list, in direct competition with every taco restaurant in the country.
One of five concepts nationally selected for the NRN Watch List — a recognition of brands shaping the future of the restaurant industry.
Voted by the Las Vegas community across multiple consecutive years.
Passion and Authenticity
We are a mission-driven Latin and Women-owned business with a vision and skills that set us apart.
The Foundation we build upon
Inclusive
We created bold, flavorful, and approachable Mexican food that just happens to be plant-based. You don’t need to be vegan or vegetarian to be a Tacotarian.
Innovative
Our diverse menu is filled with proprietary house-made protiens. From seitan to jackfruit to fried plantains you’ll never be bored. In fact, four of our most popular taco fillings will soon be available to make at home!
Health Conscious
More people are looking to live a flexitarian lifestyle, which includes less animal products. At Tacotarian you don’t have to sacrifice taste for a healthier options.
Simple
From our growing restaurant chain to our e-commerce take home tacos, we're making it simple to get food that tastes good and makes your feel good.
Meet our Founders
The Dream Team
Regina Simmons
Regina was born and raised in Mexico City, and since 2004 she has called Las Vegas home. As a Certified Servsafe Proctor, she builds kitchen layouts and creates systems and processes following strict sanitation requirements.
Kristen Corral
Orlando-born, but a Las Vegas local for over 20 years, Kristen is an accomplished restaurateur, restaurant marketing expert, guest loyalty master and a devoted foodie with a passion for animals & sustainable living.
Carlos Corral
Carlos, with over 20 years in the culinary business, stands out as a skilled restaurant owner whose expertise spans leadership, management, and developing comprehensive bar training programs. While he’s from Los Mochis, Sinaloa, he’s resided in Vegas since 2001.
Dan Simmons
Originally from the suburbs of Chicago, Dan has resided in Las Vegas since 2005. He specializes in all the background processes; licensing, insurance, tax matters, legal compliance, but his main expertise is restaurant finance.
Come as you are. Leave as a Tacotarian.
You don't have to be vegan. You don't have to be adventurous. You just have to be hungry. We've been feeding Las Vegas since 2018 and we're just getting started. Find your nearest location and come see what all the tacos are about.
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